May 31st, 2022
HeHe is sharing carseat safety with Dahlia Rizk of Buckle Me Baby Coats.
My 3 kids, 2 cats, dog and I live in New Hampshire where winter is long and cold and like you our lives are super busy.
I want my kids to be safe and warm in the winter but I found myself too tired to wrestle their winter coats off in the car seat every single trip.
One day, feeling overwhelmed with all the taking the coat off - put the coat on, I thought if the zipper wasn’t in the middle this wouldn't be a problem… and I realized I had a super simple and easy fix to the winter coat problem!!
Excited, I spoke with every coat manufacturer imaginable. I thought they would jump on the idea and together we would quickly get the coat out to all parents but none of them believed that coats needed to be redesigned for the car seat.
They weren’t in the trenches though – I was – and I knew other parents needed car seat coats too but this was pre-social media and I didn't have a way to talk to parents directly so I focused on my growing family and going back to school and getting a degree.
A few years ago on a grey depressing March day I saw a mom in a parking lot. Her daughter was screeching while wrapped in a blanket that was dragging through the slush. I looked at the moms face and she looked as tired and defeated as I felt when I thought of the coats.
I knew that look and felt her pain. I thought to myself who needs the big guys Ill tell parents myself, so I had a sample made, made a video with my nephew and posted to Facebook. My post went viral - parents loved them! In a few short years Buckle Me Baby Coats has grown from shipping out of my kitchen to shipping all over the world.
Outside of Buckle Me Baby Coats I'm also a mental health counselor – running a mental health private practice where I treat adults with Post Traumatic Stress Disorder.